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About Us

Fiddleheads was started by imagining a different kind of store.

In the overwhelming world of baby products, we pictured a place that only carried awesome products.

Where instead of worrying about your choices, you could just relax knowing someone had already done all that exhaustive research for you.

Wouldn't it be awesome to have somewhere you could get advice for seasoned parents on the everything from the best stroller to the best carrier to the bibs to the best potty for training?

(Kinda like that friend who has kids and knows everything except without any judgement.)

Then we made it happen.

Our Criteria: 

  • Healthy: It can be hard to stay on top of what everything contains. We make it easy and just don't carry anything with toxic chemicals, both the ones you've heard of (e.g. BPA and phthalates) as well as many you haven't. Our products are selected to promote healthy indoor air quality (e.g. off-gassing) and include plant-based, organic ingredients whenever possible.


  • Educational & Long-lasting: The only way to really make sure it's good is to have parents try it and love it. Bonus points go to products that last through growing families and/or multiple developmental stages.


  • Stylish: Where is it written that you have to give up your style when you become a parent? From hip diaper bags to modern cribs and high chairs, your lifestyle can still reflect who you are and we're always looking for the hottest new trends. 


  • Local: Why import a product when someone might be making it just down the road? This not only helps the environment but also helps support and grow our local communities.


meet the owner:


Nancy is here to help you figure out what you need, what you don't, while having fun along the way.

Our resident stroller and car seat fanatic/expert, she started researching baby products when she was 13 and hasn’t stopped since. She has a passion for strollers that verges on the obsessive and is currently in the midst of learning everything there is to know about car booster seats.

The veteran mom of two crazy little ones, Nancy is the savvy author of our blog and loves all things baby.

Careful when you come in the store, though - she might try to hold your little one.


awards & press:

  • Best Emerging Business Award2012 CYBF National Chairman’s Awards, October 2012: We still can’t believe our little shop won the national award for best new business! 
  • Best Toy Stores” feature, Today’s Parent, Oct 2012: We were featured in the national roundup of the best toy stores in the country, It was kind of a big deal.