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Brands - Anointment


With a particular focus on pregnancy, postpartum and new mom & baby care, Anointment uses traditional herbal knowledge combined with scientific research to formulate products that are gentle and effective. In the spirit of being operated by a mother of three, our products can multi-task from boo boos to chapped cheeks without blinking an eye!

Based in beautiful Sackville, New Brunswick on the windswept Tantramar Marshes, Anointment makes their soaps and body care products in small batches, by hand, the old fashioned way. This way, they can ensure product quality and attention to detail. They use high quality certified organic ingredients. They grow many of their own herbs, contract local organic farmers, and research each product extensively with attention to the tiniest detail. 

Owned by former civil engineer and DONA-trained postpartum doula April MacKinnon, Anointment began building our reputation for high-quality handmade soap and skin ointments at the Halifax Farmers’ Market in 2002, along with a loyal following. In 2009 Anointment refocused its mission to serve the wholesale market and relocated to Sackville, New Brunswick in 2011.